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Speaker 1: ah, yes, I'm back
into that space, welcome.
I have to say this before I
start there's something unique I
want to do today.
Good morning, good afternoon,
good evening, good everything.
Whatever you are listening
watching.
Yes, welcome to the World Cafe
Live Show.
You're wondering why I'm being
theatrical.
Right, I'll tell you why.
Because I have something unique
to share with you today
Storytelling.
You know, before I came in,
walking into the studio,
planning, you know, for this,
it's like how do I communicate
it?
How do I pass it across?
I'm not whispering, am I?
Well, you've heard me say this
before and I'm going to start
with that.
The earth is a narrated entity
and we all see through the lens
of our biases.
A narration is a story or a
kind of story, and when
narratives are being woven, they
come with this element of
storytelling.
You see images fly, you know
use of words, elements of
grammar and those who are
listening.
It's like there's this picture
being created.
That's the power of
storytelling.
My daughter will always tell me
Daddy, tell me a story.
I say, but I've told you so
many.
And she will say tell me a game
.
So, no matter how complex a
subject matter is when you bring
it into the frame of
storytelling, even the dumbest
of minds will understand, will
appreciate it.
That's the power of
storytelling.
So you know, it always begins
like this Story story.
And you ask yourself why do we
have to begin with story story
like an emphasis.
But, like I said, the power of
imagery comes into play.
Man is a spirit that dwells in
a body and he has a soul.
So the soul appreciates image
so well, the body, sensations
and what have you?
The spirit?
Would you call it sensitivity,
insight, perception.
So you say story story.
It's like you are waking the
image, the imagination.
Okay, once upon a time, once
upon a time, once upon a time.
It's like somebody standing
upon, standing on.
So it's like there's an
incision on time and we travel
to that time and we try to like,
become.
And my daughter always tell me
daddy tell me again.
So it's like storytelling helps
us to form an idea.
Storytelling helps us to like,
imagine the future.
Okay, I have something to read
for you.
So in our nursery rhymes, our
songs and what have you, things
are communicated to us.
They're the agency of
storytelling.
If you take a set of children
born within a certain period,
timeline let's say investigate,
inquire, interview you would be
amazed that their responses will
be 99.9 the same, because they
listened to the same kind of
story.
Now, listen, I won't tell you,
but you will know when I start.
Old Roger is dead and gone to
his grave.
Hmm Ha, gone to his grave.
Ha, gone to his grave.
They planted an apple tree over
his head.
Ha, over his head.
The apples grew ripe and ready
to drop, go ahead.
Ah, ready to drop.
There came a high wind and blew
them all off.
Ah, blew them all off.
There came an old woman to pick
them all up.
Mmm ha, pick them all up.
Old Roger got up and gave her a
knock.
Mmm ha gave her a knock which
made the old woman go
hippity-hop, hmm Ha.
So I tried to make an analysis
of this.
I tried.
Now listen, old Roger was a man
of curious temper and few words,
known in the village for his
stubbornness and love of apples.
Are you listening?
Even in his final moment, he
seemed more concerned with his
orchard than anything else, and
so, when he passed, the
villagers, honoring his quiet
obsession, planted an apple tree
over his grave.
Perhaps they thought the fruit
would bring sweetness where his
grumbles had once sounded.
The season turned and the tree
flourished, bearing rosy apples
ripening under the sun's gentle
watch.
One day, a wind as mischievous
as old Roger himself swept
through the branches, loosening
the apples, sending them down,
tumbling to the ground.
You get the image.
An old woman from the village,
very weary from her day,
happened upon this bounty.
She gathered up her apron and
bent to collect the apples,
mothering about pies and jams
she would make in memory of
Roger's groging jam.
But from beneath the ground,
old Roger, still fiercely
protective of his apples even in
the afterlife, stared.
He couldn't bear to see his
apples spirited away.
So he rose from his grave with
a gruff hum, reached out his
hand and gave her a went hippity
hopping spirit murmuring one
last satisfied Hum Ha.
Now you see the imagery being
created.
Yes, for those of us who grew
up, maybe in the early, would I
say 60s, 70s, 80s you've heard
that story.
Tell me if it did not form an
idea, an image in your mind of
scare and how the afterlife
still comes, how you know.
You have this man or woman they
talk about in the village, a
very strong and powerful man,
maybe mystically or whatever,
that even in death, when they're
talking about him or her, shh
he may be listening.
The power of storytelling, yes,
some of us we grew up watching
those adverts that created gave
us this mental imagery of
satisfaction, joy and all of
that.
And growing up we grew with
that what I call it, not
obsession, but desire and
anticipation that it will become
, that it will become.
So it drives our narrative, our
pursuit, our success should I
say journey, because of a story
we heard growing up that was
told Some of us.
The fear that locks around us
as a result of the story we were
told, like old Roger ghost that
locks around us.
It's as if it's off.
The story we were told Like old
Roger Ghost, he was buried.
The wind, who knows, old Roger
might be the one in the wind.
The power of storytelling, that
is what it is.
Sometimes it's not true, but
the mind wants to believe it and
that is how a lot of us are
being controlled.
That is how a lot of society,
things that happen.
We don't question it because
stories were told Like a
community who, what I say,
values, norms, were built out of
the collective experience of
that society.
Maybe they were hunters and
maybe they were, you know,
seagoing people and they come
tell us a story, how you know,
in the forest, things they saw.
These stories have been with us
, so they are like.
They capture the essence of the
collective and we are bound by
it.
Nobody questions it.
That's the power of
storytelling, and we just ride
along.
But do you know what?
We can retell our story.
Yes, we can.
We can take up that story of
pain, take up that story that
was told us yesteryears and say,
no, I have to change the
narrative.
Some people say why?
Because you have the power.
The earth is a narrated entity,
so I want to rewrite it, I want
to retell it, I want to unlearn
and relearn.
Once upon a time, this is my
time and I have to bend it to my
wheel, if I have to say that.
So you remember, during the
COVID years 2020, there was this
saying follow the science.
Was the science really true?
Was the science really correct,
proven?
But when the audacious and
courageous stood up to challenge
it, we did Vaccination.
A lot of us did not accept it.
Social distancing Words began
to jump out of nothing and began
to fashion and mold our way of
thinking.
You go to places and all that.
So, all of a sudden, nobody
talks about social distancing
anymore.
Nobody talks about so the story
has been broken, challenged,
challenged.
So let me tell you this Even in
corporate setting, stories are
told.
Yeah, most organizations, the
power they have over us, the
stories behind their creation.
Like you hear, coca-cola has a
secret formula, is it true?
But it was a story.
That was told us and we all
believe it.
When you pick up a bottle of
Coke, or Coca-Cola, as you want
to call it, and you're gulping
it, you're just like, ah, the
secret formula.
Who told you that there was a
secret formula?
It was a story, it was woven
and we all believe it.
Yes, so let me tell you one A
Coca-Cola advert.
I am not doing any publicity
for Coca-Cola, but I'm only
telling you the power of
storytelling.
This Coca-Cola advert.
The scene opens.
This is the story.
Now listen, the scene opens.
Two friends, the story.
Now listen, the scene opens.
Two friends, teenagers or
little children, a bottle of
Coke.
One had it and Yoda was asking
him what do you have?
He said Coca-Cola and he
started drinking it and Yoda was
trying to ask him what does it
feel like, what's the experience
and all that?
And his friend whispered it's
like kissing a girl and it's
like his imagination just
kissing a girl, coca-cola,
kissing a girl, you see, and all
of a sudden, it's a
generational theme.
That's the story.
And boom, they ran off with it.
Is a generational theme, that's
the story.
And vroom, they ran off with it
.
So some not some, most
organizations very powerful they
weave that story into the
fabric of the society and you
see us like a tree responding to
the strength of the wind.
You go the direction the wind
is blowing, ah, mm-hmm.
So this is what I came to do
today.
Do you want to create a position
of a chief storyteller in your
life, in your family, in your
home, in your organization?
Humans love story.
That is why part of what we do
is called history.
We love it when stories are
told.
We just want to stay on and
listen.
When stories are brought to the
fore fore, we want to be part
of it, because the story always
have the villain and what, uh,
what do you call it now?
The champion, and we always
want to be on the side, like I'm
the champion of this story, not
the villain.
So, guys, we can tell our story
, not a villain.
So, guys, we can tell our story
.
Yeah, craft it With your own
words, your experience,
authenticity, genuinely, you own
it and you run with it.
I hope this inspires.
I hope this inspires.
I hope this has resonated with
you as it has with me.
That's what I came to do on the
show today.
So imagine yourself in that
situation your eyes closed,
darkness everywhere, and it
feels like how do I get out of
this situation?
How do I lift myself?
Look for your story, tell your
story.
Tell your story.
The window, the door out of it
is your story, my, yes, your
story.
Your story, not necessarily the
story of the collective.
The story of the collective
might not be true, might not be
correct, even if it is
politically accepted, might not
be the truth.
So sometimes you have to move
against the gray, your story.
You're moving against the
society accepted narrative that
you are now creating yours.
It requires a lot of energy,
but you know what A rolling
stone got us no more.
All right, guys, I need to run
now.
So create a story.
He said, nobody will listen.
That's not true.
People are waiting to hear your
story.
I assure you that they are
waiting to hear your story and
it will inspire a lot to also
stand up from that depressed
position and move.
All right, then, I need to run
now.
This is what I came to do on the
show.
This is the space where we come
in to lean on one another's
experience to forge a positive
path.
That is what the word cafe is
all about.
The power of words, the unit of
creation.
That is what it is.
All.
Right, then, don't forget to
follow us on all our social
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?
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Yes, we are also there on
Spotify.
We are there.
We're everywhere telling our
story.
Ah, story story once upon a
time.
Till I come your way again, my
name is Amakri Amakri Sobe.
Bye for now.